PERFORMANCE PROFILE
Career services leader, encompassing student coaching, employer and alumni relations, internal team collaboration, innovation, and performance improvement; also adjunct professor with BS, MBA, PhD (WIP), 20+ years leading breakthrough digital marketing and advertising successes. · Education: Passion for higher education, student success, lifelong learning, and liberal arts · Strategy: Provides vision, defines mission, builds support, leads roadmap for implementation · Innovation: Emerging technology thought leader, deliver new models and enhanced capabilities · Teamwork: High performance team leadership, staff development, cross-functional collaboration · Accountability: Continuous measurement and improvement for all programs and constituencies KEY MARKETING & MANAGEMENT SKILLS *Higher Education *Career Planning *Student Coaching & Career Advising *Adjunct Teaching *Digital Marketing & Media *Marketing Strategy *ROI & Performance Metrics *Team Building & Leadership *P&L Management *Social Media *Account Management
*Product Positioning & Brand Building *Media Strategy & Planning *Product & Division Launches *New Customer Acquisition & CRM *Data Mining & Predictive Models *Industries: Tech, Education, Healthcare, CPG, Financial Services, Telecom, Entertainment, Media*Advertising Strategy & Planning |
Marketing Industry Thought Leadership (Publications, Speeches, Quotes), 2009-present: Media:
Mobile:
CRM:
Social Media Marketing:
Measurement:
|
Home
Subpages (11):
Article: Data-Powered Healthcare Media
Article: Marketing Measurement
Article: Next Generation of CRM
Article: Pharma Mobile Apps
Article: Pharma & Social Media
Article: Social CRM
Article: Top Digital Tools & Resources
Article: TV & Pharma Brands
Article: Voice Search
Article: What Wearables Can Deliver for Marketers
Podcast: Eliquis DTC Campaign Checkup
Comments