PERFORMANCE PROFILE

Career services leader, encompassing student coaching, employer and alumni relations, internal team collaboration, innovation, and performance improvement; also adjunct professor with BS, MBA, PhD (WIP), 20+ years leading breakthrough digital marketing and advertising successes.

·    Education: Passion for higher education, student success, lifelong learning, and liberal arts

·    Strategy: Provides vision, defines mission, builds support, leads roadmap for implementation

·    Innovation: Emerging technology thought leader, deliver new models and enhanced capabilities

·    Teamwork: High performance team leadership, staff development, cross-functional collaboration

·    Accountability: Continuous measurement and improvement for all programs and constituencies 

KEY MARKETING & MANAGEMENT SKILLS

*Higher Education

*Career Planning

*Student Coaching & Career Advising 

*Adjunct Teaching

*Digital Marketing & Media

*Marketing Strategy         

*ROI & Performance Metrics 

*Team Building & Leadership    

*P&L Management

*Social Media

*Account Management 

*Product Positioning & Brand Building  

*Media Strategy & Planning                                                  

*Product & Division Launches

*New Customer Acquisition & CRM       

*Data Mining & Predictive Models 

*Industries: Tech, Education, Healthcare, CPG, Financial Services, Telecom, Entertainment, Media*Advertising Strategy & Planning

Marketing Industry Thought Leadership (Publications, Speeches, Quotes), 2009-present:

Media:

• “Creating Valuable Content to Achieve Band Objectives.” 2017. Medical Marketing & Media http://www.mmm-online.com/sponsored/4-ways-marketers-can-create-valuable-content-that-achieves-brand-objectives/article/637537/ 
• “Healthcare Content Marketing Still Lags, But Can fill Pharma Marketing Void.” 2016. Medical Marketing & Media http://www.mmm-online.com/channel/healthcare-content-marketing-still-lags-but-can-fill-pharma-marketing-voids/article/498284/
• “What Wearables Can Deliver for Marketers.” 2015. Medical Marketing & Media http://www.mmm-online.com/campaigns/what-wearables-can-deliver-for-marketers/article/435021/  
• “DTC Special Feature: Direct to Human." 2015. PharmaLive http://www.pharmalive.com/dtc-special-feature-direct-to-human/   
• “Data-Powered Healthcare Media: 3 Enhancements to Dramatically Improve Results." 2014. PM360 http://www.pm360online.com/data-powered-healthcare-media-3-enhancements-to-dramatically-improve-results/
• "When is TV Advertising Right for a Pharma Brand?" 2014. PM360 http://www.pm360online.com/when-is-tv-advertising-right-for-a-pharma-brand/
• "Programmatic Buying Stands to Disrupt Healthcare Marketing" 2014. Medical Marketing & Media http://www.mmm-online.com/programmatic-buying-stands-to-disrupt-healthcare-marketing/article/380332/#

Mobile:

• "Voice Search: Are Pharma Brands Listening?" 2014 PM360 http://www.pm360online.com/voice-search-are-pharma-brands-listening/
• "What Apple's Health Data Restrictions Mean for the Ad Industry" 2014 AdExchanger (Quoted) http://www.adexchanger.com/data-exchanges/what-apples-health-data-restrictions-mean-for-the-ad-industry/
  
• "Pharma Mobile Apps: Rx for Boosting Success." 2011 Adotas http://www.adotas.com/2011/08/pharma-mobile-apps-prescription-for-boosting-success/

CRM:

• "In Search of Social CRM: Ignore the Hype but Embrace the Opportunity." 2012. Adotas http://www.adotas.com/2012/09/in-search-of-social-crm-ignore-the-hype-but-embrace-the-opportunity/
• “Time to Protect Your Best Customers.”  2009. Adotas http://www.adotas.com/2009/04/time-to-protect-your-best-customers/
• “Move to the Next Generation of CRM.” 2010. DM News – CRM http://www.dmnews.com/move-to-the-next-generation-of-crm/article/167567/?DCMP=EMC-DMN_DBMktingWkly
• “Digitally Charge Your CRM.” 2010. DM News – CRM http://www.dmnews.com/digitally-charge-your-crm-program/article/176290/

Social Media Marketing:

• “Pharma Companies and Social Media Marketing.”  2009. Adotas http://www.adotas.com/2009/01/pharma-companies-and-social-media-marketing/
• “Learning to Relate.” 2009. Pharmaceutical Executive http://pharmexec.findpharma.com/pharmexec/Marketing/Learning-to-Relate/ArticleStandard/Article/detail/603296
• “Social Media Marketing.” 2009 Internet Week New York (Speaking Engagement)
• “U.S. Doctors Are Heavy Users of Social Networks, Online Video.” by Virgina Citrano, 2009 ClickZ (Quoted) http://www.clickz.com/3632527

Measurement:

• "Simplifying ROI Analysis." 2015. PM360 http://www.pm360online.com/simplifying-roi-analysis/?GTTabs=6
• "Too Much Data, Too Little Insight.” 2010. Adotas http://www.adotas.com/2010/04/too-much-data-too-little-insight/
• “Less is More.” 2009 by Liz Tascio, Mediapost (Quoted) http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=97449

• "The AI Imperative." 2017. Faculty Panelist w/ Q&A. Syracuse University Newhouse School.
• “Eliquis DTC: Cardiac Resuscitation.” 2015. Medical Marketing & Media Podcast http://www.mmm-online.com/campaigns/eliquis-dtc-cardiac-resuscitation/article/434371/
• "The Best Things in Life are Free: 10 Tools for Digital Professionals That Don't Cost a Dime." 2010 Mediapost http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=141260
• “Radio-Free Internet: Podcasts are a Democratic Way to Spread the News.” by Elisabeth Sullivan, 2009. American Marketing Association Marketing News (Quoted)
• “OTC Drugs Head Online.” by Jonathan Mack, 2009. DM News (Quoted) http://www.dmnews.com/OTC-drugs-head-online/article/128317/

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